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~isPartOf:"Psychology & marketing"
~subject:"Erfolgsfaktor"
~subject:"Social web"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Erfolgsfaktor
Social web
Social Web
3
Airbnb
1
Beziehungsmarketing
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Brand image
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Classification
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Customer integration
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Digitale Dienste
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Football
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Fußball
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Markenimage
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Fallstudie
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Calabuig Moreno, Ferran
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Diz-Comesaña, M. Eva
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Dos Santos, Manuel Alsono
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Pera, Rebecca
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Pérez Campos, Carlos
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Rejón Guardia, Francisco
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Psychology & marketing
HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Gabler Edition Wissenschaft
6
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
A Gower book
2
Berichte aus der Betriebswirtschaft
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Communicating corporate social responsibility : perspectives and practice
2
Contemporary issues in social media marketing
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Gabler Research
2
Handbook of research on business social networking ; Vol. 1
2
Harvard-Business-Manager : das Wissen der Besten
2
Implementing new business models in for-profit and non-profit organizations : technologies and applications
2
International journal of networking and virtual organisations : IJNVO
2
International journal of product development : IJPD
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of technology management in China
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Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
2
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
3
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
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