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~isPartOf:"Psychology & marketing"
~subject:"Experiment"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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word of mouth
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Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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13
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of business excellence
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of international consumer marketing
3
Journal of management information systems : JMIS
3
Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of service research : JSR
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Simon Business School working paper
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cowles Foundation discussion paper
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Electronic markets : EM ; the international journal of electronic commerce and business media
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IEEE transactions on engineering management : EM
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International journal of leisure and tourism marketing : IJLTM
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ECONIS (ZBW)
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
4
My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.
;
Topolinski, Sascha
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10011970154
Saved in:
5
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
Saved in:
6
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
7
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
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