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~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Luxury goods
Werbewirkung
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
135
Markenimage
135
Brand management
112
Markenführung
112
Brand
77
Markenartikel
77
Advertising effects
34
Beziehungsmarketing
32
Relationship marketing
32
USA
21
United States
21
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
17
Markentransfer
17
Luxusgüter
16
Social Web
16
Social web
16
Emotion
13
Experiment
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
11
Online-Marketing
11
Advertising
10
Customer satisfaction
10
Kundenzufriedenheit
10
Psychology of advertising
10
Werbepsychologie
10
Werbung
10
Product design
9
Produktgestaltung
9
Viral marketing
9
Virales Marketing
9
Jugendliche
8
Youth
8
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Type of publication
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Article
50
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
50
Author
All
Bauer, Brittney C.
2
Chang, Chingching
2
Fleck, Nathalie
2
Sung, Yongjun
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Arli, Denni
1
Arnold, Mark J.
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bagozzi, Richard P.
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borel, Laurence
1
Braig, Bridgette M.
1
Chen, Wei-Fen
1
Cheng, Li-Keng
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Christodoulides, George
1
Chu, Chia-hsien
1
Cornwell, T. Bettina
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Deitz, George D.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Fang, Yu-Hui
1
Fastoso, Fernando
1
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Psychology & marketing
Journal of business research : JBR
155
The journal of brand management : an international journal
85
The journal of product & brand management
67
Journal of retailing and consumer services
64
Journal of marketing communications
56
International journal of advertising : the review of marketing communications
53
International journal of advertising : the quarterly review of marketing communications
50
Journal of advertising research
36
Journal of fashion marketing and management
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of promotion management : innovations in planning and applied research
25
Marketing : ZFP ; journal of research and management
24
Journal of global fashion marketing : JGfM
23
International journal of internet marketing and advertising : IJIMA
22
Marketing letters : a journal of research in marketing
21
International journal of hospitality management
20
Asia Pacific journal of marketing and logistics
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of international consumer marketing
19
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of marketing management : MM
14
Journal of marketing research : JMR
14
Marketing intelligence & planning
14
The IUP journal of brand management : IJBRM
14
International journal of retail & distribution management
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of global marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
The journal of consumer marketing
13
International journal of sports marketing & sponsorship
12
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Young consumers : insight and ideas for responsible marketers
12
International journal of consumer studies
11
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ECONIS (ZBW)
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1
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
8
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
9
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
10
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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