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~isPartOf:"Psychology & marketing"
~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
Mobile communications
13
Mobilkommunikation
13
Advertising effects
3
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Mobile Marketing
3
South Korea
3
Südkorea
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Comparison
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Japan
2
Mobile Business
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
New product development
2
Online-Marketing
2
Produktentwicklung
2
Vergleich
2
Beschwerdemanagement
1
Beziehungsmarketing
1
China
1
Complaint management
1
Customer integration
1
Customer retention
1
Customer service
1
Deutschland
1
Dienstleistungsqualität
1
Digitale Dienste
1
Einzelhandel
1
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Article in journal
Dissertation u.a. Prüfungsschriften
Forschungsbericht
Aufsatz in Zeitschrift
3
Collection of articles of several authors
2
Sammelwerk
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Bruner, Gordon C.
1
Fritz, Wolfgang
1
Nasco, Suzanne Altobello
1
Seegebarth, Barbara
1
Sohn, Stefanie
1
Taylor, Charles Raymond
1
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Psychology & marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business education & accreditation : BEA
1
Electronic commerce research
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
2
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
3
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
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