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~isPartOf:"Psychology & marketing"
~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Social web
Werbewirkung
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Advertising effects
29
Beziehungsmarketing
26
Relationship marketing
26
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Internet marketing
11
Online-Marketing
11
Advertising
9
Werbung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Experiment
6
Brand extension
5
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Markentransfer
5
Psychology of advertising
5
Satisfaction
5
Viral marketing
5
Virales Marketing
5
Werbepsychologie
5
Zufriedenheit
5
brand personality
5
Advertising music
4
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Undetermined
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Free
6
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Article
38
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Working Paper
Article in journal
38
Language
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English
38
Author
All
Bauer, Brittney C.
2
Fraser, Cynthia
2
Aboulnasr, Khaled
1
Arli, Denni
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Baxter, Stacey M.
1
Bhattacharjee, Debashree Roy
1
Boeuf, Benjamin
1
Borel, Laurence
1
Bradford, J. Andrew
1
Braig, Bridgette M.
1
Chen, Wei-Fen
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Craton, Lincoln G.
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Deitz, George D.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dimitriu, Radu
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Ford, John B.
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gollan, Tobias
1
Gould, Stephen J.
1
Guesalaga, Rodrigo
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hamilton Rice, Dan
1
Hende, Ellis van den
1
Hingston, Sean T.
1
Honora, Andreawan
1
Hugenberg, Kurt
1
Hutchins, Jennifer
1
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Psychology & marketing
Journal of business research : JBR
148
The journal of product & brand management
86
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
54
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : innovations in planning and applied research
37
Journal of promotion management : JPM
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
Marketing intelligence & planning
24
Journal of marketing management : MM
23
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing
19
Journal of internet commerce
18
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
Journal of the Academy of Marketing Science
17
European journal of marketing : EJM
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
European journal of marketing
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Journal of international consumer marketing
13
Journal of marketing research : JMR
13
European Sport management quarterly : ESMQ
12
International journal of sports marketing & sponsorship
12
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ECONIS (ZBW)
38
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
10
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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