//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gurzki, Hannes"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand extension
1
Brand image
1
Consumer behaviour
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Markentransfer
1
Online-Befragung
1
Success factor
1
Web survey
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Backhaus, Christof
2
Gurzki, Hannes
2
Albrecht, Carmen-Maria
1
Albrecht, Carmen‐Maria
1
Woisetschläger, David
1
Woisetschläger, David M.
1
Published in...
All
Psychology & marketing
Applied Marketing Science / Angewandte Marketingforschung
1
Applied marketing science/Angewandte Marketingforschung
1
Journal of advertising
1
Journal of business research : JBR
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marketing : ZFP ; journal of research and management
1
Research
1
Springer eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
2
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Albrecht, Carmen‐Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010144175
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->