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The impact of attribute importance in the effects of option framing on choice : budget range and justification as moderators of loss aversion
Park, Sehoon
;
Kim, Moon-yong
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 726-737
Persistent link: https://www.econbiz.de/10009626432
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The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion
PARK, SEHOON
;
KIM, MOON‐YONG
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 726-738
Persistent link: https://www.econbiz.de/10010019243
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