//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Mädche, Alexander"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Video game
1
Werbepsychologie
1
Werbewirkung
1
advertising
1
affect transfer
1
brand attitudes
1
brand placement
1
evaluative conditioning
1
memory
1
video games
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ingendahl, Moritz
1
Mädche, Alexander
1
Vogel, Tobias
1
Wänke, Michaela
1
Published in...
All
Psychology & marketing
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
12
Business & information systems engineering
6
Business & Information Systems Engineering
4
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
3
HMD : Praxis der Wirtschaftsinformatik
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
3
Information systems and e-business management : ISeB
2
Journal of Consumer Behaviour
2
Business Process Management Journal
1
Business process management journal
1
Die Bank
1
E-commerce and web technologies : third international conference, EC-Web 2002 Aix-en-Provence, France, September 2 - 6, 2002 [held in conjunction with the DEXA 02] ; proceedings
1
Electronic markets : the international journal on networked business
1
Hohenheim Discussion Papers in Business, Economics and Social Sciences
1
Hohenheim discussion papers in business, economics and social sciences
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of intelligent systems in accounting finance & management : IJSAFM
1
Journal of behavioral and experimental economics
1
Journal of electronic commerce research : JECR
1
MIS quarterly
1
Management for Professionals
1
Management for professionals
1
NetSkill AG - Competence Site - Personalmanagement - Wissenspool - Artikel
1
Processes and foundations for virtual organizations : IFIP TC5/WG5.5 Fourth Working Conference on Virtual Enterprises (PRO-VE'03), October 29 - 31, 2003, Lugano, Switzerland
1
Progress in IS
1
Psychology & Marketing
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->