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How Green-Claim Strength and Country Disposition Affect Product Evaluation and Company Image
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana-Nicoleta
; …
- In:
Psychology & marketing
14
(
1997
)
5
,
pp. 511
Persistent link: https://www.econbiz.de/10006997355
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