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Search: subject:"Low-cost strategy"
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Low-cost strategy
5
Niedrigpreisstrategie
5
Consumer behaviour
3
Konsumentenverhalten
3
Rabatt
3
Rebate
3
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Product quality
2
Produktqualität
2
Prospect Theory
2
Prospect theory
2
Sales promotion
2
Verkaufsförderung
2
Beziehungsmarketing
1
Discounting
1
Diskontierung
1
Experiment
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Meta-Analyse
1
Meta-analysis
1
Online retailing
1
Online-Handel
1
Product management
1
Produktmanagement
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Relationship marketing
1
Selling
1
Social discount rate
1
Soziale Diskontrate
1
Theorie
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Theory
1
Verkauf
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
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amount-off discounts
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consumer responses
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discount frames
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Barnes, Bradley R.
1
DelVecchio, Devon
1
Gupta, Sumeet
1
Heath, Timothy B.
1
Jiang, Yushi
1
Kim, Hee-woong
1
Kukar-Kinney, Monika
1
Li, Jiang
1
Liu, Chun
1
Lowe, Ben
1
Rugimbana, Robert
1
Yazdanparast, Atefeh
1
Yuan, Qin
1
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Psychology & marketing
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of marketing research : JMR
9
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Applied economics letters
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
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ECONIS (ZBW)
5
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben
;
Barnes, Bradley R.
;
Rugimbana, Robert
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
Saved in:
4
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
Saved in:
5
An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon
;
Heath, Timothy B.
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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