//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Metaverse"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
metaverse
7
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
Virtual reality
3
Virtuelle Realität
3
augmented reality
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
marketing
2
virtual reality
2
Artificial intelligence
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Big Five personality trait theory
1
Complaint management
1
Computerspiel
1
Customer satisfaction
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Fashion
1
Game theory
1
Generation Z
1
Hedonic motivation
1
Internet marketing
1
Kundenzufriedenheit
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Metaverse
1
Mode
1
NFT
1
Online-Marketing
1
more ...
less ...
Online availability
All
Free
4
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Rauschnabel, Philipp A.
3
Buhalis, Dimitrios
2
Felix, Reto
2
Hinsch, Christian
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Alalwan, Ali A.
1
Ali, Sara
1
Ameen, Nisreen
1
Ashraf, Rohail
1
Au, Simon von der
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Belk, Russell W.
1
Chakraborty, Debarun
1
Chen, Chen
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Gustafsson, Anders
1
Hollensen, Svend
1
Hosany, Sameer
1
Hughes, David Laurie
1
Hüttl-Maack, Verena
1
Jain, Varsha
1
Khorana, Sangeeta
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Kwon, Ohbyung
1
Lartey, Jared O.
1
Mir, Mahmood
1
Nawaz, Raheel
1
Pandey, Neeraj
1
Polisetty, Aruna
1
Raman, Ramakrishnan
1
Ribeiro-Navarrete, Samuel
1
Schein, Katrin E.
1
Sharma, Amalesh
1
Sigala, Marianna
1
more ...
less ...
Published in...
All
Psychology & marketing
Information technology & tourism
11
Cultural marketing and metaverse for consumer engagements
8
Journal of global fashion marketing : JGfM
8
Journal of business research : JBR
7
Omnichannel approach to co-creating customer experiences through metaverse platforms
6
Technological forecasting & social change : an international journal
6
Journal of retailing and consumer services
5
32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023
4
Business horizons
4
Finance research letters
4
International journal of entrepreneurial behavior & research
4
International review of financial analysis
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Premier reference source
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Business Guides on the Go
2
Businesses
2
Cogent business & management
2
Digital business
2
Discussion paper
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
International journal of consumer studies
2
Journal of the Academy of Marketing Science
2
PraxisWISSEN Marketing
2
Psychology & Marketing
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Research in international business and finance
2
Springer Proceedings in Business and Economics
2
Springer eBook Collection
2
The international journal of management education
2
The journal of business strategy
2
Zukunft des Marketings
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
1
Alpiner Tourismus in disruptiven Zeiten : Schweizer Jahrbuch für Tourismus 2022/2023
1
Applied economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the service recovery research landscape : a bibliometric-based systematic review
Mir, Mahmood
;
Ashraf, Rohail
;
Syed, Tahir Abbas
;
Ali, Sara
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2060-2087
Persistent link: https://www.econbiz.de/10014338470
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
Context in augmented reality marketing : does the place of use matter?
Au, Simon von der
;
Rauschnabel, Philipp A.
;
Felix, Reto
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
5
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
6
Generation Z's psychology and new-age technologies : implications for future research
Ameen, Nisreen
;
Hosany, Sameer
;
Taheri, Babak
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2029-2040
Persistent link: https://www.econbiz.de/10014338468
Saved in:
7
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
8
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->