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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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