Van den Broeck, Evert; Poels, Karolien; Walrave, Michel - In: Qualitative Market Research: An International Journal 23 (2020) 2, pp. 309-327
Purpose: This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation and perceived outcomes of personalized Facebook...