Siemieniako, Dariusz; Kubacki, Krzysztof - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 296-314
: consumer diaries and consumer collages. In Phase 1, purposive sampling was used to establish a group of five female students …, all aged 22, who were asked to keep individual written diaries. In Phase 2, consumer collages were prepared and …