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~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~isPartOf:"Strategic organization"
~subject:"Automotive services industry"
~subject:"Ethnology"
~subject:"Theorie"
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Qualitative Methode
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Strategic organization
Organizational research methods : ORM
12
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
5
European journal of operational research : EJOR
5
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5
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4
Reihe Quantitative Ökonomie : Ökon
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Statistical methods for the evaluation of educational services and quality of products
4
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
4
Der Markt : international journal of marketing
3
Diskussionsarbeit
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Folia oeconomica Stetinensia : FOS
3
Human resource development review
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Management Science Group working paper series
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Qualitative market research : an international journal
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Rethinking the case study in international business and management research
3
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2
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Evaluating research and the question of criteriology
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Fundamentals of marketing research ; Vol. 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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Multiple criteria decision analysis : state of the art surveys
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ECONIS (ZBW)
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1
Institutional complexity and the meaning of loose coupling : connecting institutional sayings and (not) doings
Misangyi, Vilmos F.
- In:
Strategic organization
14
(
2016
)
4
,
pp. 407-440
Persistent link: https://www.econbiz.de/10011641016
Saved in:
2
Strategic ethnography 2.0 : four methods for advancing strategy process and practice research
Vesa, Mikko
;
Vaara, Eero
- In:
Strategic organization
12
(
2014
)
4
,
pp. 288-298
Persistent link: https://www.econbiz.de/10010467181
Saved in:
3
Producing persuasive findings : demystifying ethnographic textwork in strategy and organization research
Jarzabkowski, Paula
;
Bednarek, Rebecca
;
Lê, Jane
- In:
Strategic organization
12
(
2014
)
4
,
pp. 274-287
Persistent link: https://www.econbiz.de/10010467182
Saved in:
4
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
5
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
Saved in:
6
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
7
Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
Saved in:
8
Objektive Hermeneutik
Lueger, Manfred
;
Meyer, Renate E.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 173-187)
.
2009
Persistent link: https://www.econbiz.de/10003827383
Saved in:
9
Die Güte qualitativer Marktforschung
Steinke, Ines
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 261-283)
.
2009
Persistent link: https://www.econbiz.de/10003827390
Saved in:
10
Hermeneutische Verfahren : Verstehen als Forschungsansatz
Knassmüller, Monika
;
Vettori, Oliver
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 299-317)
.
2009
Persistent link: https://www.econbiz.de/10003827395
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