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~isPartOf:"Qualitative market research : an international journal"
~person:"Kamboj, Shampy"
~person:"Melewar, T. C."
~person:"Sinha, P. K."
~subject:"Innovation adoption"
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Qualitative market research : an international journal
Working paper / Indian Institute of Management, Ahmedabad
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Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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