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~isPartOf:"Qualitative market research : an international journal"
~person:"Kamboj, Shampy"
~person:"Melewar, T. C."
~subject:"Experiential marketing"
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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