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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Market research
Service quality
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Markenimage
31
Marktforschung
28
Brand
17
Qualitative Methode
17
Qualitative method
17
Markenartikel
16
Social Web
15
Social web
15
Beziehungsmarketing
11
Relationship marketing
11
Internet marketing
9
Online-Marketing
9
Befragung
8
Emotion
8
Interview
8
Luxury goods
7
Luxusgüter
7
Online retailing
7
Online-Handel
7
Perception
7
Social media
7
USA
7
United States
7
Wahrnehmung
7
Fashion
6
Frauen
6
Jugendliche
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Mode
6
Qualitative research
6
Scientific method
6
Wissenschaftliche Methode
6
Women
6
Youth
6
Advertising effects
5
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56
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57
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57
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1
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English
57
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Melewar, T. C.
2
Pich, Christopher
2
Sarkar, Abhigyan
2
Abell, Walt
1
Aledin, Samil A.
1
Alpert, Frank
1
Amini, Mehdi
1
Appau, Samuelson
1
Arnold, Todd J.
1
Atwal, Glyn
1
Aung, May
1
Banerjee, Pratyush
1
Bang, Nguyen
1
Basile, Gianpaolo
1
Bauman, Antonina
1
Beckley, Jacqueline
1
Belk, Russell W.
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bloch, Peter H.
1
Broderick, Amanda J.
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Caldwell, Marylouise
1
Castaño, Raquel
1
Cervai, Sara
1
Chamberlain, Laura
1
Chaney, Isabella
1
Charters, Stephen
1
Chen, Cheng-Hao Steve
1
Chen, Shan
1
Chen, Steven
1
Chitakunye, Pepukayi
1
Cian, Luca
1
Commuri, Suraj
1
Dalal, Arunava
1
Danes, Jeffrey E.
1
Dean, Dianne
1
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Published in...
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Qualitative market research : an international journal
Journal of business research : JBR
504
Journal of retailing and consumer services
452
International journal of hospitality management
248
The journal of product & brand management
244
The journal of brand management : an international journal
221
Psychology & marketing
134
Asia Pacific journal of marketing and logistics
118
The journal of services marketing
115
European journal of marketing : EJM
100
Journal of travel and tourism marketing
100
Journal of hospitality marketing & management
97
International journal of contemporary hospitality management
96
Cogent business & management
94
Journal of marketing research : JMR
92
The service industries journal
82
Journal of international consumer marketing
80
Journal of marketing communications
79
Journal of strategic marketing
76
Marketing intelligence & planning
72
Services marketing quarterly
72
Marketing letters : a journal of research in marketing
69
International journal of consumer studies
67
Journal of the Academy of Marketing Science
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
The journal of consumer marketing
64
Journal of global marketing
62
Journal of marketing
62
Journal of marketing management : MM
61
Tourism management : research, policies, practice
58
International marketing review
56
Journal of Islamic marketing
56
Journal of fashion marketing and management
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of service research : JSR
48
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
45
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ECONIS (ZBW)
57
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57
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1
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha
;
Sharma, Devika Rani
;
Kaushal, Vaishali
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
Saved in:
2
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
3
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
4
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
5
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
8
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
9
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
10
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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