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~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenführung"
~subject:"Market research"
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Assimilation and accommodation models
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Qualitative market research : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
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The journal of brand management : an international journal
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International journal of market research
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Marketing theory
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Asia Pacific journal of marketing and logistics
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Cases on branding strategies and product development : successes and pitfalls
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Global journal of business research : GJBR
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Handbook of qualitative research methods in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Market research handbook
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Organization : the critical journal of organization, theory and society
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Qualitative marketing research : approaches, techniques and analysis
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Schriftenreihe innovatives Dienstleistungsmanagement
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The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
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