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~isPartOf:"Qualitative market research : an international journal"
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Consumer behaviour
139
Konsumentenverhalten
139
Brand management
32
Markenführung
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Brand image
31
Markenimage
31
Market research
28
Marktforschung
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Qualitative research
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Eckhardt, Giana M.
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Freeman, Lynne
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Hackley, Christopher E.
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Buchanan-Oliver, Margo
2
Castaño, Raquel
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Charters, Stephen
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Dholakia, Nikhilesh
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Fam, Kim Shyan
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Farah, Maya
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Gruber, Thorsten
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Johnstone, Micael-Lee
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Luomala, Harri T.
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Melewar, T. C.
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Perez, María Eugenia
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Pich, Christopher
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Quintanilla, Claudia
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Ramadan, Zahy
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Sarkar, Abhigyan
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Seo, Yuri
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Szmigin, Isabelle
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Voss, Roediger
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Aashish, Kumar
1
Abell, Walt
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Abosag, Ibrahim
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Aitken, Rob
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Alpert, Frank
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Ansari, Nadia Umair
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Qualitative market research : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
354
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
139
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1
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
2
Modelling of consumer challenges and marketing strategies during crisis
Ishrat, Irna
;
Hasan, Mohammad
;
Farooq, Ayesha
;
Khan, …
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 285-319
Persistent link: https://www.econbiz.de/10014338499
Saved in:
3
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha
;
Sharma, Devika Rani
;
Kaushal, Vaishali
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
Saved in:
4
Typology of e-commerce shoppers : the case of COVID-19
Ramadan, Zahy
;
Farah, Maya
;
Abosag, Ibrahim
;
Sleiman, Alaa
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 345-367
Persistent link: https://www.econbiz.de/10014338501
Saved in:
5
Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India
Raman, Prashant
;
Aashish, Kumar
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 368-394
Persistent link: https://www.econbiz.de/10014338502
Saved in:
6
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
7
Projecting complex categories : biodynamic wine producers' online identity
Fox, Kenneth A.
;
Wilson, Grant Alexander
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 579-599
Persistent link: https://www.econbiz.de/10014430699
Saved in:
8
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
9
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
10
"My roots are green" : a phenomenological discourse on intergenerational green motherhood in non-Western consumption contexts
Ansari, Nadia Umair
;
Rashidi, Muhammad Zaki
;
Mehmood, Kashif
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014230911
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