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~isPartOf:"Readings in global marketing management"
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Readings in global marketing management
Journal of marketing
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Business horizons
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Marketing management and the Indian economy
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Comparative marketing systems : a cultural approach
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Journal of marketing research : JMR
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Marketing management and administrative action
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Harvard business review : HBR
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McGraw-Hill series in marketing and advertising
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Miṣr al-muʿāṣira
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Plotting marketing strategy : a new orientation
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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Marketing to the Britisch consumer
Boyd jr., Harper W.
;
Piercy, Ivan
- In:
Readings in global marketing management
,
(pp. 318-330)
.
1969
Persistent link: https://www.econbiz.de/10002026822
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