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Recherche et applications en marketing : RAM
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L' engagement du consommateur envers la marque : perspective socio-culturelle et voies de recherche
Scarano, Monica C.
;
Regany, Fatima
;
Özçaglar-Toulouse, Nil
- In:
Recherche et applications en marketing : RAM
38
(
2023
)
4
,
pp. 71-97
Persistent link: https://www.econbiz.de/10014425958
Saved in:
2
Recherche et applications en marketing au cœur des transformations dans le monde de la recherche
Özçaglar-Toulouse, Nil
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
4
,
pp. 83-92
Persistent link: https://www.econbiz.de/10012660519
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