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~isPartOf:"Redline / Wirtschaft"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistik"
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Konsumentenverhalten
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Consumer behaviour
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Handelsmarke
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Baumgartner, Ekkehart
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Redline / Wirtschaft
Europäische Hochschulschriften / 5
48
Journal of business research : JBR
21
Konsum und Verhalten
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
14
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Gabler Edition Wissenschaft
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Schriften zum Marketing
10
Journal of marketing management : MM
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
DUV : Wirtschaftswissenschaft
7
Journal of retailing and consumer services
7
Neue betriebswirtschaftliche Forschung : Nbf
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Premier reference source
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Beiträge zur Verhaltensforschung
5
Consumer culture theory
5
DUV / Wirtschaftswissenschaft
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Materiali di ricerca / Censis, Centro Studi Investimenti Sociali
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Research in consumer behavior
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
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2007
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1. Aufl.
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