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~isPartOf:"Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft"
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Markenartikel
9
Brand
7
Consumer behaviour
6
Konsumentenverhalten
6
Theorie
6
Theory
6
Deutschland
3
Estimation
3
Germany
3
Neural networks
3
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3
Nichtparametrisches Verfahren
3
Nonparametric statistics
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2
Logit-Modell
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Market research
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Marktanteil
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2
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Expectation formation
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Groundnut
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Markenwahl
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Market share
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Marketing theory
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Marketingtheorie
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7
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7
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5
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English
6
German
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Hruschka, Harald
8
Fettes, Werner
4
Probst, Markus
4
Böcker, Franz
1
Hamerle, Alfred
1
Stoiber, Helmut
1
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
33
NBER working paper series
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
European journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of global marketing
26
Journal of retailing
26
Cogent business & management
25
Economics Papers from University Paris Dauphine
25
International marketing review
25
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
2
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1
A heterogeneous flexible multinomial probit model of brand choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
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2
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
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3
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
-
2000
Persistent link: https://www.econbiz.de/10004593597
Saved in:
4
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
-
2000
Persistent link: https://www.econbiz.de/10013408246
Saved in:
5
Market share models with semi parametric additive brand attractions
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10004011500
Saved in:
6
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
Saved in:
7
Market share models with semi-parametric additive brand attractions
Hruschka, Harald
-
1998
Persistent link: https://www.econbiz.de/10001413019
Saved in:
8
Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000943582
Saved in:
9
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
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