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~isPartOf:"Reihe: Marketing, Handel und Management"
~isPartOf:"Report / Marketing Science Institute"
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Handelsmarke
12
Store brand
10
Brand
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
Markenführung
7
Deutschland
6
Germany
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Konsumgüterhandel
4
Lebensmitteleinzelhandel
4
Brand image
3
Consumer products distribution
3
Food retailing
3
Markenimage
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Designation of origin
2
Einzelhandel
2
Einzelhandelspreis
2
Herkunftsbezeichnung
2
Kaufverhalten
2
Marktanteil
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Preispolitik
2
Retail price
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Retail trade
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Theorie
2
Theory
2
Verdrängungswettbewerb
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Willingness to pay
2
Zahlungsbereitschaftsanalyse
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Beziehungsmarketing
1
Bio-Lebensmittel
1
Biologisches Lebensmittel
1
Brand loyalty
1
Competition
1
Consumer goods industry
1
Consumer goods marketing
1
Convenience Food
1
Convenience food
1
Customer satisfaction
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Hochschulschrift
6
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German
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English
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Sethuraman, Raj
3
Ailawadi, Kusum L.
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Braun, Daniela
1
Cole, Catherine
1
Dhar, Sanjay K.
1
Grewe, Gundula
1
Harlam, Bari A.
1
Hoch, Stephen J.
1
Hundt, Michael
1
Olbrich, Rainer
1
Orenstrat, Ruth
1
Schäfer, Tina
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Sousa, Pedro
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Windbergs, Thomas
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Reihe: Marketing, Handel und Management
Report / Marketing Science Institute
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
12
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11
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
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12
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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