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~isPartOf:"Reihe: Marketing, Handel und Management"
~language:"deu"
~person:"Holsing, Christian"
~person:"Lohmer, Marius"
~person:"Pindur, Vivian"
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Consumer behaviour
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Datenanalyse
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Electronic Shopping
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Kaufverhalten
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Konsumentenverhalten
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Logdatei
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Online retailing
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Online-Handel
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Holsing, Christian
Lohmer, Marius
Pindur, Vivian
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Reihe: Marketing, Handel und Management
Digitale Kommunikation
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Kaufverhaltensforschung in Social Shopping Communities : dargestellt unter Berücksichtigung einer Logfile-Analyse
Holsing, Christian
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2012
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1. Aufl.
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