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~isPartOf:"Reihe: Marketing : MAR"
~language:"deu"
~subject:"Consumer behaviour"
~subject:"Direct marketing"
~subject:"Markenartikel"
~type_genre:"Thesis"
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Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela
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2007
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1. Aufl.
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