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Consumer behaviour
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Advertising effects
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Cecile, Czarnowski
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Czarnowski, Cecile
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Reihe: Marketing : MAR
Journal of advertising
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Journal of marketing theory and practice
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Academy of Management journal : AMJ
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BestMasters
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Brand the Future : systematische Markenentwicklung im B2B
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Designing and communicating experience
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International journal of advertising : the quarterly review of marketing communications
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising theory
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CEMA Working Papers: Serie Documentos de Trabajo.
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dissertation.de
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International business review : the official journal of the European International Business Academy
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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Journal of Product & Brand Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international economic review
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Journal of managerial issues : JMI
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Journal of marketing for higher education
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Making a difference through marketing : a quest for diverse perspectives
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ECONIS (ZBW)
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen
Satzinger, Michaela
-
2001
Persistent link: https://www.econbiz.de/10001616300
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