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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~person:"Beckert, Walter"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Ehret, Michael
Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Advances in services marketing
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Birkbeck working papers in economics and finance : BWPEF
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Review of industrial organization : RIO
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
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2010
Persistent link: https://www.econbiz.de/10008938931
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