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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~person:"Falkenreck, Christine"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Simulation"
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Relationship marketing
Simulation
Deutschland
3
Germany
3
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Arbeitszufriedenheit
1
Befragung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Bundling strategy
1
Business-to-Business-Marketing
1
Causality analysis
1
Customer satisfaction
1
Economics of information
1
Estimation
1
Firm performance
1
Informationsökonomik
1
Interview
1
Job satisfaction
1
Kausalanalyse
1
Kundenzufriedenheit
1
Leistungsbündel
1
Markenführung
1
Markenimage
1
Salespeople
1
Schätzung
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Unternehmenserfolg
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Verbraucherzufriedenheit
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Verkaufspersonal
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Falkenreck, Christine
Homburg, Christian
Kumar, V.
Stock-Homburg, Ruth
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Contributions to Management Science
2
Journal of marketing
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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