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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~person:"Koschate, Nicole"
~subject:"Customer satisfaction"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Customer satisfaction
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Koschate, Nicole
Bauer, Hans H.
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Homburg, Christian
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Donnevert, Tobias
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
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