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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Firm performance"
~subject:"United States"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Corporate Identity einer Universität als Mittel ihrer strategischen Positionierung : Erkenntnisse gewonnen aus einem deutsch-amerikanischen Vergleich
Bauer, Hans H.
;
Sauer, Nicola E.
;
Ebert, Stefanie U. H.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001769418
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