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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Product design"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
The PDMA handbook of new product development
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Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.
;
Huber, Frank
;
Hett, Michael
;
Neumann, …
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2007
Persistent link: https://www.econbiz.de/10003469147
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