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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Schätzung"
~subject:"Werbewirkung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Non-commercial literature"
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Schätzung
Werbewirkung
Deutschland
17
Germany
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Consumer behaviour
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9
Theorie
8
Theory
8
E-commerce
5
Electronic Banking
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Internet
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Confidence
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Collection of articles written by one author
Non-commercial literature
Arbeitspapier
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Bauer, Hans H.
6
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Elmas, Ö.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Discussion paper
83
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
58
Working paper series / European Central Bank
44
Working paper / National Bureau of Economic Research, Inc.
33
CESifo working papers
27
Discussion paper series / IZA
24
IMF working paper
18
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
16
Discussion paper / Centre for Economic Policy Research
14
ZEW discussion papers
14
Les notes d'études et de recherche : NER
12
Working paper
11
Discussion Papers / Rheinisch-Westfälisches Institut für Wirtschaftsforschung
8
Research notes / Deutsche Bank Research : working paper series
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
ERIM report series research in management
6
Faculty & research / Insead : working paper series
6
Fisher College of Business working paper series
6
CEMFI working paper
5
Discussion papers / CEPR
5
Kiel working paper
5
Simon Business School working paper
5
Stanford University Graduate School of Business research paper
5
AGDI working paper
4
Arbeitspapier / Institut für Statistik und Ökonometrie
4
Cege discussion paper
4
Economic research paper / Loughborough University, Department of Economics
4
KDI School working paper series
4
KOF working papers
4
Working paper series / European Central Bank ; Eurosystem
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
CFS working paper series
3
Cahiers du Département d'Econométrie
3
Cowles Foundation discussion paper
3
Department of Economics discussion paper series / University of Oxford
3
Economic research paper / Loughborough University, Department of Economics / Loughborough University, Department of Economics
3
Forschungspapiere
3
NBER working paper series
3
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ECONIS (ZBW)
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1
Messung der Werbeeffizienz : eine Untersuchung am Beispiel von Online-Werbung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Garde, Ulrich
-
2004
Persistent link: https://www.econbiz.de/10013430104
Saved in:
2
Messung und Steuerung der Kundenbindung bei
Internet
-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
Saved in:
3
Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im
Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Laband, Tom
; …
-
2007
Persistent link: https://www.econbiz.de/10003520060
Saved in:
4
Determinanten und Konsequenzen von Vertrauen im elektronischen Handel : eine kausalanalytische Studie
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hölzing, Jörg A.
; …
-
2003
Persistent link: https://www.econbiz.de/10001825916
Saved in:
5
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
6
Ein neuer Ansatz des Zufriedenheitsmanagements : wie begeistern Sie Ihre Online-Kunden?
Bauer, Hans H.
;
Falk, Tomas
;
Zipfel, Bastian
; …
-
2006
Persistent link: https://www.econbiz.de/10003395415
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