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~isPartOf:"Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
6
Mode
6
Brand management
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Business start-up
2
Consumer behaviour
2
Entrepreneurship
2
Konsumentenverhalten
2
Textile distribution
2
Textilhandel
2
Unternehmensgründung
2
Virtual reality
2
Virtuelle Realität
2
Adaptive fashion
1
Augmented reality
1
Authenticity
1
Bekleidungsindustrie
1
Blogging
1
Challenges and innovations
1
Chiara Ferragni
1
Clothing industry
1
Co-creation
1
Computerspiel
1
Consumer agency
1
Consumer experience
1
Crowdfunding
1
Customer integration
1
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Data Mining
1
Data mining
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Digitale Medien
1
E-commerce
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English
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Barros Costa, Evandro de
1
Bazaki, Eirini
1
Buckingham, Christopher
1
Cedrola, Elena
1
Landim, André R. D.
1
Moura, J. Antão B.
1
Pereira, Artur M.
1
Reay, Emma
1
Vieira, Thales
1
Wanick, Vanissa
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
Journal of fashion marketing and management
56
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
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ECONIS (ZBW)
4
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1
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
2
Skins in the game :
fashion
branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
3
Becoming a
fashion
blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
4
Crowdfunding nascent
fashion
brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
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