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~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~person:"Hennig-Thurau, Thorsten"
~subject:"Beziehungsmarketing"
~subject:"Schätzung"
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Jahrbuch der Absatz- und Verbrauchsforschung
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
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(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
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