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~isPartOf:"Report / Marketing Science Institute"
~person:"Chandon, Pierre"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
~subject:"Verkaufsförderung"
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Verkaufsförderung
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Hedonic price index
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Nutzen
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Chandon, Pierre
Mayzlin, Dina
Sy-Changco, Joseph A.
Heerde, Harald J. van
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Wittink, Dick R.
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Bronnenberg, Bart J.
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Gupta, Sachin
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Report / Marketing Science Institute
Faculty & research / Insead : working paper series
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
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