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~isPartOf:"Report / Marketing Science Institute"
~person:"Hinson, Robert"
~person:"Keller, Kevin Lane"
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Report / Marketing Science Institute
Palgrave Studies of Marketing in Emerging Economies
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Digital transformation in business and society : theory and cases
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Does marketing need reform? : fresh perspectives on the future
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Entrepreneurship marketing : principles and practice of SME marketing
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
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Aaker, David A.
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1997
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