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~isPartOf:"Report / Marketing Science Institute"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing
4
Marketing management
4
Marketingmanagement
4
Estimation
2
Schätzung
2
Theorie
2
Welt
2
World
2
01.03.1988
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand extension
1
Brand management
1
Business ethics
1
Consumer behaviour
1
Corporate reputation
1
Demand
1
Distribution channel
1
Firm performance
1
Firmenimage
1
High technology
1
Hochtechnologie
1
Industrial research
1
Industrieforschung
1
Knowledge
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Management
1
Markenarchitektur
1
Markenartikel
1
Markenpolitik
1
Markentransfer
1
Nachfrage
1
Netherlands
1
Niederlande
1
Preismanagement
1
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Book / Working Paper
4
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Fallstudiensammlung
Graue Literatur
Konferenzschrift
Sammelwerk
Arbeitspapier
4
Non-commercial literature
4
Working Paper
4
Collection of articles of several authors
1
Conference proceedings
1
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English
4
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All
Aaker, David A.
1
Dutta, Shantanu
1
Gruber, Gerald
1
Keller, Kevin Lane
1
Narasimhan, Om
1
Rajiv, Surendra
1
Revesz, Mariana
1
Slotegraaf, Rebecca
1
Streuvels, Stijn
1
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Report / Marketing Science Institute
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
20
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Zeszyty naukowe
11
Faculty & research / Insead : working paper series
10
Beiträge zum Produkt-Marketing
9
ERIM report series research in management
8
Legends in marketing
8
Marketing theory and applications
8
SpringerLink / Bücher
8
Working paper series
8
Discussion paper / Center for Economic Research, Tilburg University
7
Rotterdam Institute for Business Economic Studies
7
Working paper / National Bureau of Economic Research, Inc.
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Europäische Kulturen in der Wirtschaftskommunikation
6
Proceedings series / American Marketing Association
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Springer eBook Collection / Business and Economics
6
Working papers / Centre for Market driven Innovations : WP
6
Acta Universitatis Lodziensis / Folia oeconomica
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
5
Freiberger Arbeitspapiere
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Premier reference source
5
Schriftenreihe Marketing, Management
5
Series / American Marketing Association
5
AMA educators' proceedings
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
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ECONIS (ZBW)
4
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1
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
2
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
3
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
4
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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