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Lehmann, Donald R.
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Fornell, Claes
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Gupta, Sunil
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Bucklin, Randolph E.
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Report / Marketing Science Institute
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
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Journal of Consumer Research
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Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of international marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing management : a quarterly business management publication of the American Marketing Association
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McGraw-Hill/Irwin series in marketing
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Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research and the development of pedagogical materials : working papers
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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AMS review : official publication of the Academy of Marketing Science
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Brand management ; Vol. 2
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Columbia Business School Research Paper
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Combined proceedings (Spring Conference + Fall Conference)
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Control of 'error' in market research data
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European journal of marketing : EJM
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GfK Marketing Intelligence Review
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Handbook of marketing decision models
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Handbook of research on customer equity in marketing
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Handbook of research on marketing and corporate social responsibility
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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1
A product-market-based measure of brand equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001673487
Saved in:
2
Customer expectations management and optimal firm behavior for new products
Kopalle, Praveen K.
;
Lehmann, Donald R.
-
2002
Persistent link: https://www.econbiz.de/10001716144
Saved in:
3
Valuing customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
-
2001
Persistent link: https://www.econbiz.de/10001646992
Saved in:
4
The primacy of the idea itself as a predictor of new product success
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Mazursky, David
-
1999
Persistent link: https://www.econbiz.de/10001412782
Saved in:
5
From decision support to decision automation : a 2020 vision
Bucklin, Randolph E.
;
Lehmann, Donald R.
;
Little, John D.
-
1998
Persistent link: https://www.econbiz.de/10000997625
Saved in:
6
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
7
Economic consequences of providing quality and customer satisfaction : working paper
Anderson, Eugene W.
-
1993
Persistent link: https://www.econbiz.de/10013409698
Saved in:
8
Economic consequences of providing quality and customer satisfaction
Anderson, Eugene W.
;
Fornell, Claes
;
Lehmann, Donald R.
-
1993
Persistent link: https://www.econbiz.de/10004197354
Saved in:
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