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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
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Mason, Charlotte H.
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1994
Persistent link: https://www.econbiz.de/10000890131
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The role of distribution in the diffusion of new durable consumer products
Jones, John Morgan
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Mason, Charlotte H.
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1990
Persistent link: https://www.econbiz.de/10004153790
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