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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Social Web"
~subject:"USA"
~type_genre:"Graue Literatur"
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The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10000983161
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