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~isPartOf:"Research"
~isPartOf:"Springer eBooks / Business and Economics"
~person:"Burmann, Christoph"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Web 2.0-Technologien"
~type:"book"
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Online retailing
Relationship marketing
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Burmann, Christoph
Kollmann, Tobias
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Bigné Alcañiz, J. Enrique
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Hoffmann, Edgar
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
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2014
Persistent link: https://www.econbiz.de/10010464274
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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