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~isPartOf:"Research"
~isPartOf:"Springer eBooks / Business and Economics"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
~type:"book"
~type_genre:"Fallstudie"
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Online retailing
Relationship marketing
Werbewirkung
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
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