//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
~person:"Kind, Urs"
~subject:"Markenartikel"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Online-Marketing
Advertising effects
1
Advertising planning
1
Bespielte Medien
1
Customer integration
1
Deutschland
1
Internet marketing
1
Kundenintegration
1
Markenpolitik
1
Market research
1
Marktforschung
1
Media effect
1
Medienwirkung
1
Pre-recorded media
1
Product Placement
1
Product placement
1
Video
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
German
1
Author
All
Kind, Urs
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Research
Medienmanagement und E-Business
2
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->