//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
~subject:"Sponsoring"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Sportveranstaltung
Brand extension
5
Markentransfer
5
Brand image
4
Markenimage
4
Brand management
3
Markenführung
3
Deutschland
2
Germany
2
Markenpolitik
2
Association
1
Authentizität
1
Automotive industry
1
Berufssport
1
Computerspiel
1
E-Sport
1
Estimation
1
Experiment
1
Impact assessment
1
Kaufentscheidung
1
Kaufverhalten
1
Kfz-Industrie
1
Marketing cooperation
1
Marketingkooperation
1
Media effect
1
Medialisierung
1
Medienwirkung
1
Medienwirkungsforschung
1
Professional sports
1
Profisport
1
Purchase decision
1
Schweiz
1
Schätzung
1
Sponsorship
1
Sport event
1
Sportverein
1
Strategic alliance
1
Strategische Allianz
1
Switzerland
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
Language
All
English
1
Author
All
Gross, Philip
1
Published in...
All
Research
International journal of sport management and marketing : IJSMM
3
Journal of advertising : official publication of the American Academy of Advertising
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
Strategie, Marketing und Informationsmanagement
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of event and festival management
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
Markenmanagement
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Schriften zur Sozialpsychologie
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->