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Automotive industry
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Brand management
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Computerspiel
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Daimler AG
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Deutschland
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Germany
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Kfz-Industrie
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Breaking new ground in theory and practice
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Cases on strategic social media utilization in the nonprofit sector
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-marketing ; Vol. 2
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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International journal of electronic commerce : IJEC
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Legends in consumer behavior
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Markenkommunikation und Beziehungsmarketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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