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Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of
anthropomorphism
and new online consumption forms
Wagner, Katja
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2021
Persistent link: https://www.econbiz.de/10012588322
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Konsumentenbilder als produktive Fiktionen : eine theoretische und ethnographische Untersuchung
Müller, Robert Caspar
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2019
Persistent link: https://www.econbiz.de/10012030300
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