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Search: subject_exact:"PC-game"
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Computerspiel
7
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Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
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5
ERIM report series research in management
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Electronic commerce research
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European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
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2
Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic
-
2020
Persistent link: https://www.econbiz.de/10012119131
Saved in:
3
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
Saved in:
4
eSport, Netzwerkeffekte und Lindahl-Preise
Sauer, Annika
-
2019
Persistent link: https://www.econbiz.de/10012028312
Saved in:
5
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
6
Der Glücksspielmarkt aus Nachfragersicht : Erkundung von Konvergenzen bei Online-Gamingprodukten
Teichert, Thorsten
;
Mühlbach, Cordelia
-
2018
Persistent link: https://www.econbiz.de/10011822700
Saved in:
7
Die Konvergenz von Gaming und Gambling : eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen
Fiedler, Ingo
;
Ante, Lennart
;
Steinmetz, Fred
-
2018
Persistent link: https://www.econbiz.de/10011875084
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