Bruyneel, S.; Dewitte, S.; Franses, Ph.H.B.F.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even after controlling for people’s inertia,...